Pure Paws White Magic 16 oz and Sealer Magic 16 oz

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White Magic 16 oz

This is a very strong whitening product designed to whiten coats through by depositing pigment and playing with light.   Blue pigments counter yellows and oranges, while natural minerals increase the light refraction and enhance shine.


Mama MO recommends dropping a 1/2 cap full into a bath mixture of Reconstructing, Silk, Amplify or Oats and Aloe Shampoo to give the entire coat an overall brightening.   You can also spot treat some very stained areas by putting this product directly onto severely stained areas and rinsing out immediately within 60 seconds, followed by a normal shampoo or bathing.    A heavier then normal conditioning of the treated area is recommended to seal the hair shafts and prevent them from further staining.

One bottle should last a very long time as this is rarely used as a general shampoo, but rather used to occasionally treat problem areas or it is just added to whatever shampoo mixture to BOOST cleaning and brightening of the coat.

You can try a mix of whitening products in the TRAVEL SIZE WHITENING kit that includes the WHITE MAGIC, STAR LINE Brightening Shampoo, Star Line Bio-Enzymatic Pretreatment and the Star Line Factor Zero Clarifying Shampoo.



This is what information is on the PUREPAWS.net website

With White Magic Shampoo, any dog with white hair that needs to look a little whiter and a little brighter is in luck. Pure Paws White Magic Shampoo is a coloring shampoo. It is important to know that when using any bluing shampoo, the coat should be very healthy.If the coat has been altered with any products that pull color such as enzymatic shampoos or bleaching products, the hair shafts with remain open and absorb color more rapidly. Another thing to remember is that the shampoo must be diluted to the point that the suds turn white rather than blue: White Suds=White Coat and Blue Suds=Blue Coat. Also for DOUBLE COATED breeds or other breeds with absorbent coats, the colors take effect much sooner and with more pigment. White Magic is a true whitening shampoo. This shampoo is a semi-permanent color, with a plant derived sufactant base. This whitening shampoo adds shine, controls frizz and prevents tangles and will NOT dry out or damage the coat! NOTE:If this is your first time using the White Magic, we recommend a slightly higher dilution ratio of 10 or 15 parts water to 1 part shampoo. DO NOT let the product sit in the coat until you are more familiar with the product. remember that every coat type has a different porosity and will absorb differently.

Sealer Magic 16oz

Pure Paws Sealer Magic is designed to well…seal in the magic. Keep your colors looking beautiful! Sealer Magic can be used on all coats and with ANY of the Magic Colors Shampoos. Dilution rates will vary based on your dog’s coat type. What makes the sealer so special: LOW THERMAL CONDUCTIVITY – HIGH REFRACTIVE INDEX – PROTECTS DELICATE KERATINS – ADDS GLOSS & SHINE Dilutions: Drop Coats: 8 to 1 Double Coats 12 to 1 Harsh Coats 16 to 1

White Magic
Sodium C14-16 Olefin Sulfonate
Acrylates Copolymer
Disodium Laureth Sulfosucciate
Cocamidopropyl Betaine
Decyl Glucoside
Propylene Glycol
Isopropyl Alcohol
Disodium EDTa
Ext. Violet 2
Titanium Dioxide


Additional information


White Magic 16oz, Sealer Magic 16oz, White Magic Whitening Foam 6 oz, Whitening Travel Kit